| Marketing Assistance, Trial Assistance and Operational Assistance are the three types of business consulting offered. In all cases our dedicated experts follow well-defined procedures using state-of-the-art tools. Our goal is to assist operators by providing them with Alcatel's high-level knowledge of applications.
Marketing Assistance
This service assists telecom service providers in the marketing and commercial launch of innovative new services. The consulting program covers strategic and operational marketing.
The main benefits of this service are:
- Synchronization of solution setup with market demand, with the internal organization and with the internal learning curve
- Analysis of feature value to ensure subscriber satisfaction, to choose innovative services, to differentiate from the competition and to fight churn with an effective portfolio of revenue-generating services
- Optimization of the business model to adapt costs, to increase the subscriber base and average revenue per user (ARPU) and to increase revenue sharing with service providers.
Specialized Quality Improvement services we offer are:
Trial Assistance
This consulting service helps telecom service providers with the marketing and commercial launch of innovative services in the framework of a trial or a friendly user test. The consulting program covers strategic and operational marketing, as well as feedback analysis of the trial.
The main benefits of this service are:
- Clear analysis of feature value to ensure subscriber satisfaction, to maximize adoption rate of the innovative services and to help operators differentiate their offers from those of their competition
- Well-defined trials that minimize competitive threat, minimize trial duration and optimize knowledge acquisition
- Fully exploited trials that get accurate market feedback, and are adjusted for full launch and reduced time-to-market
Operational Assistance
This consulting service assists Alcatel's customers in obtaining a clear and comprehensive picture of the effectiveness of their current network operations and maintenance organizations, tools and applied processes, as well as required action plans to address identified issues.
This consulting service may be of interest to operators undergoing:
- A major network technology evolution or launch of new end-user services
- The creation of new organizations
- Optimization planning aimed at adopting new processes
The main benefits of this service are to:
- Provide engineering support to operators who want to keep in house the day-to-day management of their network operations, while relying on Alcatel for providing accurate information on the current operations
- Empower executive decisions by obtaining a better picture of operational productivity in terms of resources and tools
- Identify potential sources of business discontinuity and make the appropriate decisions
- Enable operators to plan more cost-effective future evolution
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