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A series on business issues, market trends and applications
for the mobile communcations industry
Successfully providing mobile services and efficiently managing
a mobile network are major challenges. It's always a balancing act
between investment and return on investment. As you add new services
you must deal with increased network or operational complexity.
And, of course, you're acting under pressure from your competitors,
from your subscribers and from your shareholders. You can't afford
to wait for others to decide your fate. You need to research your
options and chart your course.
At Alcatel we're dedicated to helping operators navigate this complex
industry. That's why we're gathering articles on the mobile business,
market trends and applications. To learn about the many facets of
the mobile business read some of our Growing Your Mobile Business
feature stories
Instant Charging Turns
Requests into Profits
Did you realize that a little piece of software called a charging
proxy is essential to turn subscriber request into a debit against
their account?
What Can Backhauling
Do for Your Mobile Network?
Cost containment is a must for all well-run businesses. In a mobile
broadband network backhauling presents a real opportunity for OPEX
savings.
Grow Revenue with Push
and Pull MMS Premium Services
Premium MMS services can easily help grow your revenue by letting
you offer content-based services.
Customer Care Can Mean
Satisfied Customers and Fast ROI
Customer Interaction Solutions likely makes you think of longer
term OPEX savings. Fortunately, reality is far more exciting. Our
real-world cases have shown positive return on investment within
five months.
Complex Payment Chain
Needs Suite Solution
On the up side, there are also many new payment related opportunities
such as flexible charging schemes, prepaid/postpaid convergence,
mobile VPNs and corporate accounts, premium rate SMS and MMS services,
content charging, micro payments, even allowing subscribers to use
their phones as a payment method for non-telephony services.
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