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Premium MMS services can easily help grow
your revenue by letting you offer content-based services.
Just imagine the advertisement along the ring road. Caught in traffic?
Want to avoid the bottleneck? Subscribe to real-time MMS traffic
updates.
 How
useful! By sending a simple text message "M-TRAFFIC PARIS" to a
short number you'll receive an MMS with a full-color map showing
the state of traffic on the Paris ring road and on the major thoroughfares
across the city.
And, by subscribing to this service you'll get updated information
every morning at 7 a.m. - just as you prepare to leave for work.
These sorts of pull and push services are Premium MMS Services.
They certainly sound attractive, but should operators invest in
the applications that enable these services?
Alcatel is the preferred supplier for applications enabling
Premium MMS Services
Our modular approach lets you invest as you grow and only
buy what you need now
Our commitment to ongoing updates, enabling new services
and new content access
Our applications have been designed so that no SIM card
modification (STK) is necessary
Our by-design easy integration with
- Alcatel MMS suite, or any MMS-C thanks to our standardized
MM7 interface
- Most SMS-Cs on the market (SMPP, CIMD2…)
Our flexible and modular service charging implementation
- Through Alcatel IN + NSS
- Through our Charging Proxy
Our convergent and multi-terminal platform (i.e., Web, SMS,
WAP, MMS, PDA)Our strong interoperability testing (IOT) program
ensures support for all of today's terminals
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Recent studies show that billable end-user revenue will shift from
person-to-person messaging towards premium machine-to-person/person-to-machine
messaging services such as these. Ovum, for instance, has stated
that by the end of 2007, global revenues from MMS-based services
will be $31 billion U.S. for person-to-person applications, and
$39 billion U.S. for machine-to-person/person-to-machine applications.
Applications Drive Revenue
By capitalizing on the mass-market penetration of text messaging,
Premium MMS Services - which are almost always accessed by text
message - can easily help maximize the growth of content-based services.
Such services respond to the growing demand for anytime, anywhere
information, and enable operators to attract exciting partners into
a relevant, win/win content ecosystem.
When linked to a payment solution with real-time cost control,
Premium MMS Services are open to prepaid users, too; thereby providing
a true differentiator for that important segment of end users.
 Rating and charging can be event-based or
volume-based. Special prices can be applied to a particular service
or for a particular period of time. Bonuses can be put in place
for special events or promotions.
Given the right platform, Premium MMS Services can be deployed
quickly, and new services launched as frequently as desired to follow
seasons, holidays, sporting events or current events. Service launches
do not require any modifications to end-users SIM cards, nor to
the third-party content.
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